The Color Mind

Branding Projects

THE COLOR MIND

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frequently asked questions about branding

A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include: logo, name, tagline, symbols, fonts & typography, graphical elements or anything that identifies individual businesses’ product or service as unique or distinct.

A brand is a set of characteristics – or an identity – that is easily recognisable and which enhances the reputation of your products or services. Brands aren’t just for big companies – they can make smaller businesses stand out from the crowd, particularly in competitive markets. A strong brand image will help you establish an edge over your rivals and can open doors to new opportunities. For example, other lines can be bought in, branded and sold as your own products.

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember the brand of the learning center? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

It depends on your needs. With the free version of your logo, you can very easily use it for your website, Facebook logo or an email signature. For a professional use such as having your logo on a business card, on your store’s window or on a vehicle, you should use the high-resolution version.

A logo is what makes your business’ image stand out above your competitors’, and the one that people remember.. Your logo helps elevate your business by giving it more of a professional look and making it memorable to others. When a logo is properly designed, it can convey the message that you are credible, trustworthy, and professional.

Some logo design companies use recycled or clip-art to design their logos. At The Colore Mind, our logo designers use original artwork to create a unique and inspiring logo for every one of our clients.

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

When I make a connection via my business card, I don’t want my brand associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. I have that same mentality when it comes to my business cards.

Each project is priced with quantities, inks, papers, die-cuts and special finishing or assembly taken into consideration. Unlike offset or digital printing letterpress printing lays down a single color at a time, requiring more hands-on attention in the press-room. The result is a premium quality finished product.

One of the most versatile and affordable type of marketing materials are flyers. These are full page advertising prints which are given away to get people to notice your brand. Advertising using flyers is an affordable manner of delivering your goods or services to your own potential clients. When it comes to flyer distribution, selecting the right service is of utmost importance since it actually plays a vital function in promoting your company. Flyer distribution campaigns are an attractive way to gain more potential clients. A terrific flyer design is the best way to showcase your business to customers.

Because on monitor we have RGB color profile and on printer we have CMYK color profile.

CMYK stands for Cyan, Magenta, Yellow and Black – the inks our Indigo digital presses mix together to make colours on your printed job.
RGB stands for Red, Green and Blue – the colours of light a computer screen mixes together to make colours on your screen.

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